Course of culture in the purchase process

Educational Institution
Mode On-line
Duration 100 hours
Languages Spanish
L 2,736.00
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Curriculum

Summary

Culture has always been an important variable if we want to understand how the economy of a specific country works, for something companies analyze the norms, values, beliefs, customs and traditions that influence a group of people when opting for one product or another. Obviously, Americans do not have the same purchase culture as Morocco. Therefore, culture is one of the most influential factors in the purchases that are made throughout the world and companies investigate new ways to influence consumers and their purchase motivations. With the realization of the course of culture in the purchase process we intend to show how culture influences the purchase process.

Goals

- Analyze the market according to characteristics and preferences of different types of consumers. - Apply a demand analysis, in terms of its concept, dimensions and conditioning factors. - Acquire professional competences to identify the different motivations and needs of consumers. - Know the conditions and types of consumer purchases. - Define cultural marketing techniques in relation to the media. - Develop communication actions that may influence the purchase decision.

Professional opportunities

The course of culture in the purchase process prepares to develop your professional activity in the business world especially in the marketing and sales department: market analyst and consumer behavior, purchasing consultant, creator of advertising campaigns, sales manager and even product developer.

To prepare you

The course of culture in the purchase process prepares you to direct research activities on purchasing habits, with the aim of being able to influence and persuade our potential customer. It is also useful for other tasks related to the marketing area, such as market research, the introduction of products in new markets, trade project management, advertising campaign design, etc.

Who is it addressed to?

The course of culture in the purchase process is aimed at marketing and sales professionals, who seek training that leads a consumer to buy a certain product. It is also aimed at students in the area of business administration, marketing and other sales -related careers.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Culture course degree in the purchase process with 100 hours issued by the Autonomous University of Northeast - UAN in conjunction with Euroinnova International Online Education

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

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