Course of culture in the purchase process
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Syllabus
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Summary
Culture has always been an important variable if we want to understand how the economy of a specific country works, for something companies analyze the norms, values, beliefs, customs and traditions that influence a group of people when opting for one product or another. Obviously, Americans do not have the same purchase culture as Morocco. Therefore, culture is one of the most influential factors in the purchases that are made throughout the world and companies investigate new ways to influence consumers and their purchase motivations. With the realization of the course of culture in the purchase process we intend to show how culture influences the purchase process.
Goals
Professional opportunities
To prepare you
The course of culture in the purchase process prepares you to direct research activities on purchasing habits, with the aim of being able to influence and persuade our potential customer. It is also useful for other tasks related to the marketing area, such as market research, the introduction of products in new markets, trade project management, advertising campaign design, etc.
Who is it addressed to?
The course of culture in the purchase process is aimed at marketing and sales professionals, who seek training that leads a consumer to buy a certain product. It is also aimed at students in the area of business administration, marketing and other sales -related careers.
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Certification
Culture course degree in the purchase process with 100 hours issued by the Autonomous University of Northeast - UAN in conjunction with Euroinnova International Online Education
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