Diploma in CRM and relational marketing

Institución Educativa
Mode On-line
Duration 130 hours
Languages Spanish
L 11,383.00
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Plan de estudios

Summary

The Diploma in CRM and relational marketing is fundamental in an increasingly oriented market for personalization and long -term relationship with customers. This program provides a deep understanding of CRM strategies and relational marketing, emphasizing the importance of customer loyalty and retention. Students will learn to implement effective tactics to improve customer experience, using CRM tools and data analysis to develop personalized communication strategies and automated marketing campaigns. This course combines theory and practice, preparing students to face current market challenges and transform interaction with customers into competitive advantages.

Goals

- Dominate CRM principles and tools in the context of relational marketing. - Implement strategies to optimize customer journey and customer experience. - Use data analysis to customize customers. - Develop and execute effective relational marketing campaigns.

Professional exits

After finishing the Diploma in CRM and relational marketing, the students will be qualified for roles as CRM managers, Customer Journey analysts, experts in loyalty, marketing consultants and marketing and sales managers. These roles are essential to strengthen relationships with their customers and continuously improve their experience.

To prepare you

The Diploma in CRM and relational marketing prepares you to be an expert in the creation and management of solid relationships with customers. It will train you in the advanced use of CRM tools, personalization and automation strategies in marketing, and techniques to analyze and improve the customer's experience and path. You can develop and implement relational marketing plans that drive business growth.

Who is it addressed

The Diploma in CRM and relational marketing is aimed at marketing professionals, customer service, and data management interested in deepening their CRM knowledge and relational marketing strategies. It is also ideal for entrepreneurs who seek to improve the relationship with their clients and maximize profitability through loyalty and personalization.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Diploma Title in CRM and relational marketing issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INESEM)

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.