Diploma in Inbound Marketing
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Syllabus
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Summary
The Diploma in Inbound Marketing is essential for professionals seeking to dominate attraction marketing techniques in the digital age. This program deepens how to attract, convert and fidelize customers through relevant and valuable content. Students will learn to implement effective SEO and SEM strategies, manage social networks, and create email marketing campaigns that generate qualified leads. You will focus on the creation of content strategies and the use of web analytics to measure and optimize campaign performance. You will have the necessary tools and knowledge to execute efficient inbound campaigns and significantly improve the online presence of their brands or companies.
Goals
Professional opportunities
To prepare you
This Diploma in Inbound Marketing prepares you to develop and implement customer -centered online marketing strategies. You will learn to create valuable content that attracts your target audience, to use SEO and SEM tools to improve your online presence. You will get the necessary skills to implement an effective inbound marketing strategy and measure its success through web analytics.
Who is it addressed to?
Inbound marketing diploma is aimed at marketing professionals, content creators, SEO/SEM specialists, social media managers, and any person interested in learning about modern attraction marketing techniques. It is ideal to attract and retain customers through digital content strategies and online marketing.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Diploma Title in Inbound Marketing issued by Hemispheres University in collaboration with European Institute for Business Studies (INESEM)
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Disability Scholarship: for people with disabilities ≥33%.
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Emprende Scholarship: for self-employed workers who can prove their activity.
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Recommended Scholarship: if you come recommended by a former student.
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Group Scholarship: for joint registrations of 3 or more people.
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