Editorial Planning Management Course: MF0931_3 Editorial Management and Planning

Every editorial process begins with planning. Thus, before starting any action related to editorial management, it is essential to determine and set a series of indicators and guidelines to be followed to launch the planning process, the establishment of objectives or goals to be achieved being especially important. In this way, planning becomes a key piece for the process of editing a work. Equally important is the adequacy of such planning to the demands and characteristics of the editorial market, thus guaranteeing the quality of editorial products and favoring the balance between creativity and profitability. Throughout the present training module, students can study in depth the planning process and implementation of editorial management, based on existing market characteristics. For this, the phases that make up the planning and regulations that underlie it are analyzed. In addition, to analyze the market characteristics, the different units that make up this module provide information on the necessary tools and techniques to achieve the maximum profitability of the editorial product.

- Acquire the necessary knowledge to schedule the edition of a work by adapting the objectives to the market characteristics and apply the computer instruments or specific project management programs. - Develop more current knowledge, strategies and techniques in editorial project management. - Identify the key elements of the decision making of the editing process and study in depth the various phases that make up the editorial process, helping students in the acquisition of capacities to apply this knowledge to project management. - Improve the comprehensive management of editorial planning of an editorial product improving, contributing to the increase in competitiveness of both products and the publisher itself in the market. - Offer integral training in relation to the process of editing a work, also establishing the basis for its promotion. - Analyze the classification of works based on a specific editorial line, taking into account the national or international signature, as well as the characteristics that define it. - Acquire knowledge to organize and direct the editorial work of a project, considering various factors such as quality, time, budget, etc. - Analyze the different processes and the corresponding market with editorial services from the review of catalogs and service guides. - Identify and analyze the quality standards of mandatory compliance in any editorial commission and their minimum technical requirements.

It develops its professional activity in public companies, either from the local, regional or general administration of the State, in the area of graphic arts and design, as well as in private companies dedicated to the planning and management of editorial projects, as well as the dissemination and promotion of the editorial product by the different distribution channels. It is also trained to properly manage quality control parameters of editorial products, according to the activity regulated by the corresponding regulations.

This training is adjusted to the training itinerary of the MF0931_3 Management and Planning Editorial Module Certifying having exceeded the different Competition Units included, and is aimed at the accreditation of the professional competences acquired through the work experience and non -formal training, via which you will choose to obtain the corresponding certificate of professionalism, through the respective calls The different autonomous communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the management of the professional training system and establishes a permanent procedure for the accreditation of professional competences acquired by work experience or non -formal training).

Aimed at all those interested in learning and developing their professional activity in the editorial field or any other related productive sector, such as the graphic arts sector, communication departments, advertising, etc.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.