MASTER ADVERTISING PSYCHOLOGY: Master in strategy and advertising creativity + university degree

Communication has become a strategic element in the management of companies and institutions in this environment of growing competitiveness. Communication, advertising and foreign relations, in their different forms, helps organizations to differentiate themselves from competition and loyalty to public. Thanks to the realization of this Master in strategy and advertising creativity, you will know the advertising and creative techniques to differentiate themselves from the competition in addition to applying different processes to manage creativity and communication within the company.

- Adapt the organization through talent and innovation. - Acquire team development techniques. - Acquire the necessary knowledge in terms of theoretical concepts of the world of business psychology and communication to understand the way in which human relations develop in the workplace achieving assimilating the most suitable tools to select, motivate, direct and adequately control the staff. - List and define the basic elements of communication. - Specify the current importance of communication at the business level. - Develop the concept of advertising in depth. - Identify the role of advertising in the company. - Analyze the advertising communication process identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Develop briefing as a starting point. - Study the creative strategy as part of the advertising strategy: its components. - Learn the social context of the receiver.

Official Protocol / Communication Agencies / Organization of events, conventions and congresses / Creative Advertising / Business Communication.

This master's degree in strategy and advertising creativity prepares you to develop a professional way in processes related to business communication and advertising, developing creative strategies to develop this function successfully.

Communication has become a strategic element in the management of companies and institutions in this environment of growing competitiveness. Communication, advertising and foreign relations, in their different forms, helps organizations to differentiate themselves from competition and loyalty to public. Thanks to the realization of this Master in strategy and advertising creativity, you will know the advertising and creative techniques to differentiate themselves from the competition in addition to applying different processes to manage creativity and communication within the company.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.