Master in Commercial and Marketing Directorate + 60 ECTS credits
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Syllabus
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Summary
The master's degree in commercial direction and marketing + 60 ECTS credits offers you comprehensive training in the field of marketing and commercial management, areas that are constantly growth and labor demand. In an environment where digitalization and globalization transform the markets, acquire skills in strategic direction, marketing mix and organizational communication is essential to stand out professionally. This course not only enables you to lead teams and projects, but also provides you with knowledge in information systems such as ERP and CRM, fundamental for business decision making. Online training allows you to combine learning with other responsibilities, offering flexibility and accessibility. Becoming an expert in marketing and commercial direction will open doors to new professional opportunities and will position you as an innovative leader in the sector.
Goals
Professional opportunities
To prepare you
At the end of the master's degree in commercial direction and marketing, you will be trained to lead teams, design effective commercial strategies and deeply understand Mix marketing. You will master market research, handle advanced information systems such as ERP and CRM, and you will know how to develop a marketing plan adapted to business needs. In addition, you will strengthen your skills in negotiation, communication and conflict resolution, essential for success in the current business environment.
Who is it addressed to?
This master's degree is aimed at professionals in the commercial and marketing sector, as well as graduates seeking to update and expand their knowledge in strategic direction, Mix Marketing, and marketing information systems. Ideal for those who wish to develop management skills and understand the strategic framework of the commercial management and organizational communication.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
University degree of Master of Permanent Training in Commercial and Marketing Directorate with 1500 hours and 60 ECTS credits from the Catholic University of Murcia
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Disability Scholarship: for people with disabilities ≥33%.
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Group Scholarship: for joint registrations of 3 or more people.
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