Master in Income Management and Tourist Marketing. RVOE SEP: 20240995 (05/17/2024)

The Master in Income Management and Tourist Marketing invites you to be part of one of the most dynamic and constant growth sectors. The current tourism industry demands professionals capable of optimizing income and designing effective marketing strategies, adapting to digital trends. This program enables you to lead in key areas such as operational and financial management in hotel companies, development of tourism marketing plans, and customer relationship relationship (CRM). In addition, you will train ethical and creative, vital leadership to promote work teams and innovate in customer experience. When choosing this master's degree, you not only acquire technical knowledge, but also strategic skills to highlight in a competitive and global market. With a flexible online methodology, you can access this learning from anywhere, adapting it to your personal needs and rhythm. Prepare to be a leader in the tourism sector and transform your career with this avant -garde formation.

- Develop income management strategies in the hotel industry. - Implement benchmarking techniques for competitive analysis. - Design Effective Sales Management and Pricing policies. - Apply revenue management strategies based on forecasting. - Evaluate metrics and set prices in income management strategies. - Make a practical application of the income strategy in real cases.

The Master in Income Management and Tourist Marketing allows you to work in hotels as a Sales Management Specialist, Tourism Market Analyst, Professional in Digital Marketing and Brand Management in Companies. With an approach to leadership, quality management, data protection and electronic commerce, it will stand out in strategic roles of the tourism industry.

The Master in Income Management and Tourist Marketing prepares you to analyze the tourism market, manage the distribution and sale of services, as well as lead and motivate equipment in the hotel sector. You will learn to develop marketing plans, implement income management strategies and manage quality in hotels. In addition, you will acquire data protection skills, environmental management and electronic commerce.

The Master in Income Management and Tourist Marketing is designed for professionals in the hotel sector who wish to develop advanced skills in operational, economic and financial management, as well as digital marketing and brand management. It also focuses on leadership, human resources, hotels quality, data protection, income management and electronic commerce.