Master in Income Management and Tourist Marketing. RVOE SEP: 20240995 (05/17/2024)

Educational Institution
Mode On-line
Duration 16 months
Credits 75 cr
Languages Spanish
L 74,851.00
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Curriculum

Summary

The Master in Income Management and Tourist Marketing invites you to be part of one of the most dynamic and constant growth sectors. The current tourism industry demands professionals capable of optimizing income and designing effective marketing strategies, adapting to digital trends. This program enables you to lead in key areas such as operational and financial management in hotel companies, development of tourism marketing plans, and customer relationship relationship (CRM). In addition, you will train ethical and creative, vital leadership to promote work teams and innovate in customer experience. When choosing this master's degree, you not only acquire technical knowledge, but also strategic skills to highlight in a competitive and global market. With a flexible online methodology, you can access this learning from anywhere, adapting it to your personal needs and rhythm. Prepare to be a leader in the tourism sector and transform your career with this avant -garde formation.

Goals

- Develop income management strategies in the hotel industry. - Implement benchmarking techniques for competitive analysis. - Design Effective Sales Management and Pricing policies. - Apply revenue management strategies based on forecasting. - Evaluate metrics and set prices in income management strategies. - Make a practical application of the income strategy in real cases.

Professional opportunities

The Master in Income Management and Tourist Marketing allows you to work in hotels as a Sales Management Specialist, Tourism Market Analyst, Professional in Digital Marketing and Brand Management in Companies. With an approach to leadership, quality management, data protection and electronic commerce, it will stand out in strategic roles of the tourism industry.

To prepare you

The Master in Income Management and Tourist Marketing prepares you to analyze the tourism market, manage the distribution and sale of services, as well as lead and motivate equipment in the hotel sector. You will learn to develop marketing plans, implement income management strategies and manage quality in hotels. In addition, you will acquire data protection skills, environmental management and electronic commerce.

Who is it addressed to?

The Master in Income Management and Tourist Marketing is designed for professionals in the hotel sector who wish to develop advanced skills in operational, economic and financial management, as well as digital marketing and brand management. It also focuses on leadership, human resources, hotels quality, data protection, income management and electronic commerce.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Double degree: - Master's degree in Income Management and Tourist Marketing from the Cesuma University with Recognition of Official Validity of Studies (RVOE), granted by the Ministry of Public Education (SEP) of the State of Puebla with RVOE Agreement number 20240995 - Master's degree in Income Management and Tourist Marketing certified by CEUPE

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

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Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.