Master in Marketing and Digital Communication + 5 ECTS credits

Institución Educativa
Mode On-line
Duration 1500 hours
Credits 5 ECTS
Languages Spanish
L 59,577.00
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Plan de estudios

Summary

Internet, and the development of the online channel, has meant a real revolution for any business. The new consumption habits have triggered sales opportunities, giving rise to the appearance hundreds of thousands of ecommerce destined for the sale of products and services. Betting on electronic commerce is to bet on business growth. In addition, the way in which consumers communicate with brands and companies has been significantly transformed towards bidirectional and personalized communication, developed through the main social platforms of the organization. But to increase online sales involve having a well -defined online marketing strategy, and offering quality communication 24/7 taking advantage of the multitude of tools offered by the online channel. Marketing and online communication, essential to connect with the consumer of the 21st century.

Goals

- Analyze the importance of digital marketing. - Acquire knowledge and apply techniques related to relational marketing. - Implement E-CRM or Customer Relationship Management systems. - Carry out an inbound marketing strategy at all its stages: attraction, conversion, closing and delight. - Define and develop the Social Media strategy. - Manage communication and customer service through social networks. - Apply copywriting techniques to improve positioning and increase conversions (sales, records, calls, forms, downloads ...).

Professional exits

- Analyze the importance of digital marketing. - Acquire knowledge and apply techniques related to relational marketing. - Implement E-CRM or Customer Relationship Management systems. - Carry out an inbound marketing strategy at all its stages: attraction, conversion, closing and delight. - Define and develop the Social Media strategy. - Manage communication and customer service through social networks. - Apply copywriting techniques to improve positioning and increase conversions (sales, records, calls, forms, downloads ...).

To prepare you

Internet, and the development of the online channel, has meant a real revolution for any business. The new consumption habits have triggered sales opportunities, giving rise to the appearance hundreds of thousands of ecommerce destined for the sale of products and services. Betting on electronic commerce is to bet on business growth. In addition, the way in which consumers communicate with brands and companies has been significantly transformed towards bidirectional and personalized communication, developed through the main social platforms of the organization. But to increase online sales involve having a well -defined online marketing strategy, and offering quality communication 24/7 taking advantage of the multitude of tools offered by the online channel. Marketing and online communication, essential to connect with the consumer of the 21st century.

Who is it addressed

Internet, and the development of the online channel, has meant a real revolution for any business. The new consumption habits have triggered sales opportunities, giving rise to the appearance hundreds of thousands of ecommerce destined for the sale of products and services. Betting on electronic commerce is to bet on business growth. In addition, the way in which consumers communicate with brands and companies has been significantly transformed towards bidirectional and personalized communication, developed through the main social platforms of the organization. But to increase online sales involve having a well -defined online marketing strategy, and offering quality communication 24/7 taking advantage of the multitude of tools offered by the online channel. Marketing and online communication, essential to connect with the consumer of the 21st century.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Logo certificado-2

Double degree: • European Master in Marketing and Digital Communication. Issued by the European Institute of Business Studies (INESEM). "Unofficial teaching and not leading to obtaining an official title or certificate of professionalism." • Own university degree in Social Media Management. Own degree issued by the Antonio de Nebrija University with 5 ECTS credits.

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.