Master of Permanent Training in Community Management and Social Networks + 60 ECTS credits

Institución Educativa
Mode On-line
Duration 1500 hours
Credits 60 ECTS
Languages Spanish
L 69,041.00
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Plan de estudios

Summary

Being successful in the online channel necessarily goes through work our presence and actions on social networks strategically. To achieve this, the professional in charge will require deep knowledge about these platforms, as well as the new consumer profile, which will use social media not only to relate to other users and brands, but as a means through which to make online purchases. For this reason, in addition to working the presence on social networks, digital skills and technical skills must be possessed that help plan, design, execution and monitoring of the online marketing strategy on social platforms. In this way, the company, in addition to improving the relationship with its potential customers, will see its sales strategy optimized.

Goals

- Analyze digital marketing components. - Define and execute the social media strategy. - Use social media as channels to improve customer service. - Apply inbound marketing to derive customers from social networks to the website and optimize online sales. - Apply persuasive writing or copywriting techniques. - Improve the positioning of the website in search engines through SEO ON-Page and SEO off-page techniques. - Create and optimize email marketing campaigns with mailchimp. - Analyze the legal context applicable to digital marketing and social media.

Professional exits

- Analyze digital marketing components. - Define and execute the social media strategy. - Use social media as channels to improve customer service. - Apply inbound marketing to derive customers from social networks to the website and optimize online sales. - Apply persuasive writing or copywriting techniques. - Improve the positioning of the website in search engines through SEO ON-Page and SEO off-page techniques. - Create and optimize email marketing campaigns with mailchimp. - Analyze the legal context applicable to digital marketing and social media.

To prepare you

Being successful in the online channel necessarily goes through work our presence and actions on social networks strategically. To achieve this, the professional in charge will require deep knowledge about these platforms, as well as the new consumer profile, which will use social media not only to relate to other users and brands, but as a means through which to make online purchases. For this reason, in addition to working the presence on social networks, digital skills and technical skills must be possessed that help plan, design, execution and monitoring of the online marketing strategy on social platforms. In this way, the company, in addition to improving the relationship with its potential customers, will see its sales strategy optimized.

Who is it addressed

Being successful in the online channel necessarily goes through work our presence and actions on social networks strategically. To achieve this, the professional in charge will require deep knowledge about these platforms, as well as the new consumer profile, which will use social media not only to relate to other users and brands, but as a means through which to make online purchases. For this reason, in addition to working the presence on social networks, digital skills and technical skills must be possessed that help plan, design, execution and monitoring of the online marketing strategy on social platforms. In this way, the company, in addition to improving the relationship with its potential customers, will see its sales strategy optimized.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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University Degree of Permanent Training Master in Community Management and Social Networks with 1500 hours and 60 ECTS credits from the Catholic University of Murcia

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.