MF0997-3 Course Data analysis techniques for market research

Within the world of trade and marketing, it is necessary to know the different fields of market research assistance, within the professional area of marketing and public relations. Thus, this course is intended to provide the necessary knowledge for the techniques of data analysis for market research, and to intervene, under the supervision of the research director, in the organization and inspection of the obtaining of information, through different media or technologies of information and communication, coordinating and controlling or conducting surveys/ interviews, and collaborating in the presentation of conclusions of the market research for the decision making for the decision making.

- Design basic and non -complex relational databases, according to the objectives of the research. - Analyze the profits of the computer management applications of databases determining the most appropriate formats for the introduction, recovery and presentation of the information quickly and accurately. - Apply statistical analysis techniques to the data obtained from surveys, interviews or group dynamics, using computer applications. - Extract relevant conclusions for the elaboration of the market study and decision -making based on the analysis of the information collected in the research processes.

It develops its activity, on its own or foreign account, in companies, organizations and institutes of market research and public opinion, in companies specialized in the completion of surveys (field networks) and in departments or marketing companies, supporting the completion of surveys and/or market and opinion studies.

This training adjusts to the training itinerary MF0997_3 Training Module Data Analysis Techniques for Market Research, certifying having exceeded the different competence units included, and is aimed at the accreditation of the professional competences acquired through the work experience and non -formal training, via which you will choose to obtain the corresponding certificate of professionalism, through the respective calls Publishing the different autonomous communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the management of the professional training system and establishes a permanent procedure for the accreditation of professional competences acquired by work experience or non -formal training).

This course is aimed at professionals in the world of trade and marketing services, specifically in market research assistance, within the professional area of marketing and public relations, and all those interested in acquiring knowledge related to data analysis techniques for market research.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.