Mobile Marketing and App Store Optimization (ASO)

Institución Educativa
Mode On-line
Duration 150 hours
Languages Spanish
L 11,292.00
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Summary

This online course in ASO positioning (App Store Optimization) responds to the needs of increasingly marketing professionals, companies and entrepreneurs who require knowledge about how to increase visibility and downloads of an app. The different app store have very different characteristics to take into account when adapting the positioning strategy. In this course all the elements and strategies necessary to boost the demand and success of your app in a practical and theoretical way, together with other Mobile marketing elements. INESEM offers the advantages of online education, the latest trends and tools in ASO together with the support and closeness of the best specialized teaching team.

Goals

- Discover user behavior when looking for an application in Store Apps. - Identify the main differences between Google Play and Apple Store. - Learn to implement the main tools and optimization strategies for Apps Store. - Increase visibility and download number of your app.

Professional exits

Thanks to this course in ASO, or App Store Optimization, you will acquire a complementary specialty as a marketing professional or mobile application developers. Become a specialist in ASO or add this service to your portfolio of digital marketing services offered. Encourage your own business through a mobile application that can generate many downloads.

To prepare you

Thanks to this online course in ASO you will learn to develop a positioning strategy in App Store for your mobile application, that of a third party or that of your company. Know the main differences between Google Play Store and Apple Store to adapt the content of your application and increase the visibility and number of download on these platforms. Know the relationship of the SEM, traditional SEO and Mobile in the success of your ASO strategy.

Who is it addressed

This online ASO course, or App Store Optimization, is aimed at entrepreneurs who base their business on the development of an app, professionals and marketing consultants who wish to offer specialized services of ASO, developers, marketing managers, managers and any new university degree that wishes to specialize in an increasingly demanded specialty.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Degree issued and endorsed by the European Institute of Business Studies "Unofficial Teaching and not leading to obtaining an official or certificate of professionalism."

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.