Postgraduate in customer management and CRM maintenance

Competition in an increasingly globalized world causes companies to be better, wanting to adapt to new technologies and methods that allow them to have a success position. Thanks to the realization of this postgraduate client management and maintenance of CRM, you will know the fundamental aspects of the administration of a CRM to be able to manage customer relations and have greater control of the situation. You will also learn data maintenance and consultation operations, installation, configuration and administration processes in business resources planning systems and customer relationship management.

- Know the role of CRM in company marketing. - Learn the differences between CRM and relational marketing. - Know the objectives and benefits of a CRM strategy. - Learn about ECRM as an expansion of the CRM strategy. - Identify the objects of the data dictionary and maintain them using languages and tools provided by the ERP-CRM systems, following the defined design specifications. - Create consultations, reports and forms using the languages and tools provided by the ERP-CRM system to extract and present their information, following the design specifications. - Identify programming techniques and make software components to modify or add functionalities to the ERP-CRM system through programming tools and languages provided by these systems, following the design specifications. - Specify the structures and develop components for handling and collection of information on the data warehouse system in ERP-CRM systems, following given technical and functional specifications.

Customer management / CRM expert.

This postgraduate client management and maintenance of CRM prepares to have a wide vision of the administration of a CRM system, which will allow you to manage the company's relationships with the customers and to be a professional in the field.

The postgraduate postgraduate and CRM maintenance is aimed at all those professionally interested or for personal reasons in acquiring knowledge about computer science and communications, learning to carry out and maintain software components in a system for planning business resources and customer relationship management.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.