Specialization in advertising

Educational Institution
Mode On-line
Duration 300 hours
Languages Spanish
L 15,417.00
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Curriculum

Summary

Thanks to this specialization in advertising you can manage the commercial and corporate communication of any organization. At a time when communication channels multiply and diversify, it is essential to know the different advertising models both online and off-line. With this specialized training you will discover the keys to implement communication actions and coherent and cohesive advertising campaigns with the rest of the marketing and communication actions, to boost the brand and sales of any company. You can work in the area or department of marketing and communication, directing, managing and executing advertising strategies and actions. With a flexible, online and specialized learning system.

Goals

- Understand the concept and contextualization of advertising. - Know the different types of communication and advertising strategies. - Design, plan and execute communication and advertising campaigns. - Understand the operation of the advertising sector: agencies and other business models. - Prepare material and advertising and communication resources. - Manage the main channels and advertising formats.

Professional opportunities

Among the professional exits of this specialization in advertising are technical advertising and communication or advertising. You can also occupy content marketing positions, and content creation, account management, communication responsible. You can work in advertising agencies and marketing and communication departments.

To prepare you

With this specialization in advertising you will learn to establish communication and commercial promotion strategies, to design and develop advertising campaigns and other corporate communication actions. To prepare the necessary materials for them, create a media plan and the control of advertising inserts in different media and supports. You can also direct communication and advertising campaigns for any brand.

Who is it addressed to?

This specialization in advertising is aimed at marketing and communication professionals who want to specialize in the exciting world of advertising campaigns, such as journalists, technical profiles of graphic and audiovisual design or content creation. Also for companies and entrepreneurs who want to optimize their efforts and investment in advertising.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Accreditation diploma of the Advertising Specialization Course with curricular value issued by Universidad Da Vinci European Business School

Logo certificado-1

Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

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Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

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