Specialization in Market Research
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Syllabus
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Summary
The specialization in market research is essential for every marketing department worth its salt. At present it is totally necessary to know the state of the market, either to identify trends, consumption habits, preferences and affinities of the market segments towards the different competing brands. Market research allows identifying and analyzing our market niche, generating value proposals adapted and based on data. This is of vital importance for the marketing budget to apply efficiently and the progress of the target audience can be drawn. Identify, first, information needs within your company and prepare your own market research strategy.
Goals
Professional opportunities
To prepare you
With this specialization in market research you will be willing to know the market of your company, differentiate the different existing segments based on significant attributes and choose the market niche or target ideal for your marketing strategies, knowing the customer in depth during the process. You can design a market research plan for the needs of your company and its competitive context.
Who is it addressed to?
This specialization in market research is ideal for professionals with marketing, either in online or offline media. It is also excellent for profiles related to statistics and data science that want to guide their careers towards the department and marketing functions.
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Certification
Diploma of Accreditation of the Specialization Course in Market Research with Curriculum Value issued by Universidad Da Vinci European Business School
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