Specialization in marketing
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Syllabus
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Summary
The main reason for being of any company is to obtain benefits and, to achieve that goal, optimize marketing processes - how to put your products on the market - is key. Develop the analysis and strategies necessary to know and plan actions related to markets, target audiences, distribution and sale channels, pricing, marketing and communication effectively and efficiently are essential for the activity of any company. With this specialization in marketing, students will acquire the necessary skills to direct the commercialization of any merchandise and focus on achieving results. With a 100% online methodology and the support of specialized teachers.
Goals
Professional opportunities
To prepare you
With this specialization in marketing, students will be prepared to implement commercial processes making the necessary decisions regarding markets, competition, objective public, positioning, marketing, techniques and sales planning, price setting, consumer experience and CRM, commercial negotiation, customer loyalty, point of sale, electronic commerce and ONMNICANAL sale, among others.
Who is it addressed to?
This specialization in marketing, is aimed at Marketing and Digital Marketing professionals, marketing and communication technicians, sales force teams, electronic commerce managers. Also, to management profiles and entrepreneurs who seek to optimize their commercial processes, channel commercial work by objectives and guide results.
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Certification
Diploma of accreditation of the specialization course in marketing with curricular value issued by Universidad Da Vinci European Business School
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Group Scholarship: for joint registrations of 3 or more people.
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