Specialization in Neuroeconomy
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Syllabus
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Summary
The discipline that combines the branches of economics, psychology and neuroscience is known as neuroeconomy. Neuroeconomy is an interdisciplinary subject that tries to explain human decision making, or what is the same, the ability to process multiple alternatives and select one of them. This specialization in neuroeconomy offers specialized training in this discipline. At the end of this training you will have familiarized yourself with the techniques that allow analyzing the emotions, senses or the attention of consumers, both directly and indirectly. This will allow you to know the stimuli on which the economic decisions of the agents operating in the economy are based.
Goals
Professional opportunities
To prepare you
This specialization in neuroeconomy will provide you with an expanding vision of the neuroscience applied to the economy and the company. The tools and techniques of neuroeconomy and neuromarketing are highly demanded in the current market. Deep knowledge will allow you to develop expert in this area. Thanks to this training you will acquire the interdisciplinary qualification that society demands.
Who is it addressed to?
This specialization in neuroeconomy is addressed to those professionals in the world of economy who wish to expand their knowledge about the new branches of neuroscience applied to the economy and the company. This formation is ideal to remain constantly updated and understand the trends of economic reality.
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Certification
Accreditation diploma of the specialization course in neuroeconomy with curricular value issued by Universidad Da Vinci European Business School
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