Specialization in Social Media Management
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Syllabus
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Summary
With the current evolution of the Internet and the Social Media channels, the statement ‘what is not communicated does not exist’ becomes more evident than ever, and managing the digital reputation of any organization has become an inescapable task. With this specialization in Social Media Management you will acquire the necessary knowledge to manage the presence and conversation of the brand of any organization through the main platforms. You will also learn to generate effective and efficient advertising campaigns through social networks. You will learn how to establish and support the purchase processes typical of electronic commerce. With a 100% online, flexible methodology and with the accompaniment of highly specialized teachers.
Goals
Professional opportunities
To prepare you
This specialization in Social Media Management qualifies you to manage organic communication, customer service and advertising on Facebook, X Corp. (Twitter), Instagram, LinkedIn, YouTube and Tiktok. Also, to work communication on social networks to support the purchase processes in particular in relation to electronic commerce channels. You can manage the online reputation of any organization.
Who is it addressed to?
This specialization in Social Media Management is aimed at marketing and communication professionals such as journalists, publicists, press or content managers who seek advanced specialization in digital communication. Also to small and medium -sized companies and entrepreneurs who want to professionalize the communication and presence of their brand.
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Certification
Accreditation diploma of the Specialization Course in Social Media Management with curricular value issued by Universidad Da Vinci European Business School
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