Web analytics course for electronic commerce

Institución Educativa
Mode On-line
Duration 200 hours
Languages Spanish
L 8,180.00
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Plan de estudios

Summary

With the web analytics course for electronic commerce, you will immerse yourself in the fascinating universe of Google Analytics 4 and you will learn to implement, configure and make the most of your analysis tools. Through comprehensive training, you will dominate from data collection and interface navigation to the creation of detailed reports and conversion optimization. This course will not only provide you with advanced technical skills, but will also teach you to use tools such as Google Tag Manager and Looker Studio for data display. In a highly competitive labor market, the ability to interpret and act on precise data will highlight you as an indispensable professional.

Goals

- Use audience reports, acquisition and behavior on Google Analytics. - Monitor campaigns and measure conversions with Google ADS. - Manage labels and events with Google Tag Manager. - Create visual reports in Looker Studio and synchronize them with Analytics. - Optimize conversion rates by experimentation and analysis of funnels.

Professional exits

The Web Analytical Course for Electronic Commerce offers a wide range of work outputs. You can work as a web analyst, configuring Google ADS campaigns and you can be a specialist in Cro. These specializations will allow you to highlight in the competitive world of electronic commerce, offering effective data analysis and effective optimization strategies.

To prepare you

The web analytics course for electronic commerce prepares you to dominate Google Analytics 4, from its implementation to data collection and analysis. You can generate and share detailed reports, optimize campaigns and conversions, and use advanced tools such as Google Tag Manager and Looker Studio. In addition, you will acquire skills in conversion Rate Optimization and Landing Pages optimization.

Who is it addressed

The web analytics course for electronic commerce is aimed at digital marketing professionals, e-commerce managers and data analysts who seek to improve their skills in Google Analytics 4, Google Tag Manager and Looker Studio. Ideal for those who wish to optimize conversions and campaigns through advanced analysis and specialized tools.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Degree issued by Educa Open, specialized center in training in various technological areas

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.