Course What is briefing in the world of marketing?

Briefing is the strategic part of the preparation of an advertising action. It is the orderly, strategic and creative choice of the data that will allow us to define the advertising objectives in a correct and measurable way. It is a written document where the marketing department must put all the necessary information to make clear trade differences and define what you want to achieve with advertising. It is created by the client company with its market information and with the basic lines of the brand marketing plan you want to advertise. It is a very synthetic summary document, which facilitates the agency's work.

- Know the importance of marketing in the economic system and business management. - Learn the importance of market segmentation in organizations' strategy. - Know how to make decisions about commercial communication. - Learn about the briefing of products and/or brands in the company. - Know the most important aspects about advertising.

Professionals of the world of commerce, distributors, dependents, suppliers, communication department, marketing and sales professionals, responsible for companies.

This course prepares him to know that it is briefing in the world of marketing, learning the importance of marketing in the economic system and business management as well as the keys to the segmentation of the market, knowing how to make decisions about commercial communication and learning the keys to advertising.

All those people, whether professionals or not, who want to start or expand their knowledge related to briefing in the field of advertising and marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.