Upper University Course in digital transformation in the sports industry (university degree + 8 ECTS credits)

This digital transformation course in the sports industry offers an integral trip through the key elements of digital transformation in the sports context. From the introduction to innovation and technology to the creation of new business models, through adaptation to society 3.0 and the exploration of success cases in digital marketing, artificial intelligence and more. You will learn to redesign the experience of the digital client, the new role of marketing, take advantage of new market opportunities, optimize organizational processes through innovation, sports industry 4.0 and digital technologies, and you will be ready to lead in the digital age in constant evolution.

- Understand the foundations of digital transformation and its impact on the sports industry. - Explore different technologies and their application in process improvement and innovation. - Analyze new digital business models and its implementation in the sports environment. - Develop skills to develop digital transformation plans, including digital maturity evaluation. - Study success cases in the application of digital transformation in sport. - Acquire knowledge to redesign the experience of the digital client and optimize distribution channels.

This digital transformation course in the sports industry offers you departures to occupy leadership roles and decision -making in sports organizations, clubs, sport -related companies, digital marketing agencies and consulting specialized in digital transformation. You will also have entrepreneurship and advice opportunities in the sports industry.

This course of digital transformation in the sports industry prepares you to lead the adaptation of the sports industry to the digital age, equipping with the necessary skills to develop innovative transformation strategies, learn about the digital ecosystem, implement digital business models, optimize customer experience and create a competitive advantage in a constantly evolving environment.

This digital transformation course in the sports industry is designed for professionals in the sports industry, managers, entrepreneurs and sports enthusiasts who seek to understand and apply digital transformation into their operations and strategies. It is also suitable for those who wish to explore how digital technologies influence sports.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.