Master in Digital Business + 5 ECTS credits

The changes that have occurred in technology are promoting the emergence of new business models and the transformation of traditional companies to the digital environment. Changes in consumer trends, innovation from their most disruptive perspective and the apogee of electronic commerce have changed the rules of the game for all market members, and especially for entrepreneurs. For all these reasons it is essential to look at the possibilities of a business from a digital perspective. After the study of this master's degree, the student will be able to participate all the management areas of digital companies, from their creation to customer loyalty.

-Adir the necessary knowledge about the management of digital companies. - Study the adaptations that any traditional business must carry out to transform into a digital business. -Otorgar the tools to be innovative and promoter of innovation within the organization. - Dominate the theory and practice of digital marketing and social networks and be able to implement a successful strategy. - Pay special attention to the logistics area for companies operating in the digital business. -Akish the legal framework that protects and in which digital companies operate.

Marketing directors, financial directors, administrative, entrepreneurs of the digital world. Perfect complement for people with university careers related to social and economic sciences.

The Master aims to provide the student with theoretical and practical training in the field of digital business management, contributing a solid basis of all areas related to the direction of this type of business: Digital Marketing Strategies, Social Media, Innovation and E-Logistic among the most prominent. The student will learn to apply the social sciences to the different casuistics that the digital scope of business.

This Master in Digital Business is aimed at all those interested in training in this matter.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.