Master in Innovation and Tourist Marketing + 5 ECTS credits
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Syllabus
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Summary
This Master in Innovation and Tourism Marketing will bring you the required knowledge to be able to develop professionally in marketing and specialized innovation in the tourism sector. Innovation and the latest marketing techniques are necessary to remain competitive in a sector in constant growth and change and that needs the best professionals to continue being competitive both at companies and at the destin level. With this master, you will specialize in branding, positioning and brand management in addition to obtaining the necessary tools to lead the digital change in tourism companies, as well as obtain knowledge to develop in them.
Goals
Professional opportunities
To prepare you
This Master in Innovation and Tourism Marketing is aimed at those who wish to obtain knowledge to practice professionally in the tourism sector and promote projects and businesses of tourism companies through innovation and digitalization, specializing in branding, brand management, positioning or in sustainable and intelligent tourist products as a new demand in the tourism market.
Who is it addressed to?
This Master in Innovation and Tourist Marketing is aimed at anyone who is interested in digital development and innovation to develop projects in the tourism sector and all professionals who wish to continue training or who want to achieve a degree in this area.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certification
Double degree: • Master in innovation and tourist marketing. Issued by the European Institute of Business Studies. (Isem). "Unofficial teaching and not leading to obtaining an official or certificate of professionalism." • Own university degree in R&D management. Own degree issued by the Antonio de Nebrija University with 5 ECTS credits.
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