Master in Marketing and Communication Directorate
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Syllabus
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Summary
The marketing and communication scenario has evolved greatly in recent years as a result of the Internet and new technologies. Companies must adapt their strategies to consumers with a leading role in communication, more informed and critical of brands. Knowing the new consumer profile today will help companies define marketing and communication strategies capable of successfully achieving business objectives before a highly competitive scenario.
Goals
Professional opportunities
Validations
Accrediting title
To prepare you
The master's degree in marketing and communication provides you with the necessary knowledge and skills to respond to the marketing and communication needs of companies in a changing and highly competitive environment. After finishing the program, students will be able to occupy a management position when defining, planning, executing and measuring corporate marketing and communication strategies.
Who is it addressed to?
This training is specially designed for marketing directors and communication directors. Similarly, the master's degree in Marketing and Communication is aimed at university students or graduates who wish to guide their professional career towards obtaining management positions of marketing and communication in the best companies.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Own title of the European Institute of Business Studies (INESEM) “Unofficial Teaching and not leading to obtaining an official or certificate of professionalism.”
EducaHub Scholarships
Make your training more accessible: finance at 0% interest and obtain personalized scholarships.
At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: for former EducaHub students.
-20%
Unemployment Scholarship: if you prove that you are unemployed.
-20%
Large Family Scholarship: for families with 3 or more children.
-20%
Disability Scholarship: for people with disabilities ≥33%.
-15%
Emprende Scholarship: for self-employed workers who can prove their activity.
-15%
Recommended Scholarship: if you come recommended by a former student.
-15%
Group Scholarship: for joint registrations of 3 or more people.
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It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.
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