Master in Sustainable Tourism Management and Planning and Ecotourism + 10 ECTS credits

The tourism market has become one of the strongest economic subsectors worldwide, so knowing its operation can be key to workers in this area. The special characteristics that it has due to the relationship between countries, sudden changes in supply and demand and dependence on non -controllable external factors make this market a unique environment in which competitive training is needed for its understanding and its correct immersion in it. This Master provides a general training of its operation, giving us the key tools for the elaboration of products according to the phases experienced by the market itself and all this applying quality systems, knowing the current legislation in administration and management of companies and human resources and obtaining fundamental notions in management and reserves of the tourist products themselves with Amadeus.

- Deepen the structure and operation of the tourism market, knowing its characteristics and peculiarities and analyzing its supply and demand. - Design marketing and tourism planning strategies based on strategic and business management techniques applied to the tourism sector. - Know the operation of human and personnel management for its correct application within the scope of the tourism sector. - Study the administrative branch of business management, applying these knowledge to tourism companies, doing special attention to the VAT issue in travel agencies. - Apply quality systems in tourism companies and know the procedures that the change of the organization entails to transmit these customer -oriented quality systems. - Learn to design tourist offers and combined trips based on market supply and demand and know how to manage all the sale and reserve with tourist products suppliers.

Travel Agencies Technicians, Tourism Marketing Managers and Tourism Business Administration and Management Professionals, is also intended for all those responsible for tourism -related companies departments since they will obtain a global training of the operation of the current tourism market.

Master in the direction and planning of sustainable tourism and ecotourism prepares you to assume business management tasks in various tourism companies, from a travel agency, to a marketing department or market studies in hotel chains, passing through positions in reservations, tourist or local information premises related to tourist leisure. Administration and management functions may be assumed, since the extensive training in marketing, reservations, management of tourism companies and knowledge of the tourism market will provide us with a clear, complete and structured vision of the tourism market.

Aimed at graduates in tourism, marketing, administration and management of companies or professionals in the tourism sector who want to expand their knowledge and have a peripheral vision of the sector, in turn students and unemployed who want to enter the tourism market. You will obtain a training according to the high level of the national tourism market.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.