Master of Permanent Training in Neuromarketing + 60 ECTS credits

We know that most of our decisions are made unconsciously. Although marketing professionals have been trying to identify the factors that determine the purchase decision, the conventional techniques they use have been valid, but not reliable enough to determine which elements, conscious and unconscious, mediate in the consumer's relationship with the product and the brand. With this Master in Neuromarketing you can know the neuroscientific techniques that have allowed to study the mental processes of consumers more accurate, allowing to develop interesting lines of work around issues such as brand design, packaging, prices and market segmentation among many others.

- Understand the brain mechanisms involved in the purchase decision, the perception of brands and the processing of commercial information. - Understand the role of emotion in the consumer's relationship with the product and learn to build purchase experiences based on it. - Know the technical and technological tools used in neuromarketing research. - Review the traditional market research procedures and combine them with more novel neuroscientific base. - Frame research in neuromarketing within the ethical and deontological guidelines that avoid inappropriate or irresponsible performance.

The Master in Neuromarketing opens the doors to work as an expert in communication and advertising agencies, marketing departments and consultants, market research agencies, Business Intelligence departments, product design projects, brands and sales strategies, neuromarketing laboratories, consumer experience, etc.

This Master in Neuromarketing is the best preparation tool to advise companies and organizations in the use of novel market research techniques and audiences. After finishing this training, students will be able to design marketing strategies following the latest trends and to achieve higher levels of loyalty and potentiation of the brand image.

This Master in Neuromarketing has been specially designed for marketing professionals, marketing and communication directors, image and brand managers, market analysts, publicists, consultants and advisors. Also for university degrees who want to specialize in this disruptive marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.