Practical course: Promotional, direct and relational marketing

The sustainable competitive advantages derived from the improvement in the capacity of commercial management, administration and management of its organization, through the correct understanding and application of the strategies and processes that allow to determine the necessary conditions, and take advantage of the most appropriate circumstances, so that the products and services are successful in the market, they are necessary for the company to renew and obtain benefit, so it is important that specific knowledge of marketing is acquired The functions of distribution, communication-publicity and pricing, among others, to make a greater benefit to a product or service. This course helps for the correct application of processes and techniques that allow relevant information for economic-business decision making.

- Apply Mix marketing strategies. - Apply direct marketing techniques and relational marketing. - Train in knowledge about stock management and product profitability. - Know the reason for the animation of products at the point of sale. - Know the importance of communication and public relations. - Differentiate the types of promotions that exist. - Master the elements and concepts of marketing applied to the company.

Marketing, advertising and sales departments of public and/or private companies, as well as in companies in the marketing sector, market research, advertising, direct marketing, consulting, commercial distribution, etc.

This course prepares you to be able to design, develop and control the strategy and commercial actions of any, to acquire specific knowledge of mixing marketing, of distribution and communication of the product or service, of knowing and carrying out the promotions conveniently, as well as their types, to establish correctly and based on the planning and coherence benefit.

This course is aimed at marketing and market research professionals, commercial analysts, advisors and commercial consultants, market analysts, directors or communication professionals, advertising, logistics and distribution and the teacher and researcher, who intend to update or expand knowledge in their area. This course is also aimed at non -professionals who are interested in this theme or who consider it interested as a complement to their professional development.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.