Expert course in search engine marketing
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Syllabus
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Summary
Users use search engines as the first channel to inform themselves about certain products or services before making their purchase decisions. Therefore, having a presence in the top positions of the search results when a user is consulting in the search engine, is crucial for companies that want to show their products and services to the appropriate user at a timely manner. Determining a search engine marketing strategy and measuring its results is essential in the company's digital strategy.
Goals
Professional opportunities
Validations
Accrediting degree
To prepare you
Users use search engines as the first channel to inform themselves about certain products or services before making their purchase decisions. Therefore, having a presence in the top positions of the search results when a user is consulting in the search engine, is crucial for companies that want to show their products and services to the appropriate user at a timely manner. Determining a search engine marketing strategy and measuring its results is essential in the company's digital strategy.
Who is it addressed to?
Users use search engines as the first channel to inform themselves about certain products or services before making their purchase decisions. Therefore, having a presence in the top positions of the search results when a user is consulting in the search engine, is crucial for companies that want to show their products and services to the appropriate user at a timely manner. Determining a search engine marketing strategy and measuring its results is essential in the company's digital strategy.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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