Specialization in Corporate Reputation

Thanks to this specialization in corporate reputation you will be a fundamental piece in any organization. All companies need professionals who are able to manage reputation crisis and create a solid brand image. Integrating communication, as part of the business strategy, is essential to improve the perception of users and achieve a differentiation against competition. With this training, totally practical and focused on market needs, you will learn to create business communication campaigns and effectively measure its results. Access new opportunities in the world of communication that can change your future.

- Develop internal and external communication strategies in the organization. - Manage the presence of the company on social networks. - Improve the reputation of a brand. - Develop a reputational diagnosis using impact metrics and advertising media and the digital environment. - Know the measurement and analysis tools of the efficacy of communication and its reputational impact. - Deepen the process of creating a brand.

The professional outputs of this specialization in corporate reputation are very diverse since you can work both in the Department of Communication and Marketing and occupy different positions of responsibility as responsible for communication, corporate identity advisor, reputation manager, organizational branding, brand head, among others.

This specialization in corporate reputation prepares you to develop business communication strategies that improve the image of the company and its perception in front of interest groups. You will also learn to measure the results of the campaigns and analyze the communication of the company. You will be the person responsible for managing corporate identity, solving reputation crisis and creating a solid brand image.

This specialization in corporate reputation is aimed at communication professionals and corporate reputation who want to learn the key concepts in the process of creation and positioning of a business. It is also oriented to marketing professionals who want to integrate communication into the business strategy.