Specialization in Social Media Management

With the current evolution of the Internet and the Social Media channels, the statement ‘what is not communicated does not exist’ becomes more evident than ever, and managing the digital reputation of any organization has become an inescapable task. With this specialization in Social Media Management you will acquire the necessary knowledge to manage the presence and conversation of the brand of any organization through the main platforms. You will also learn to generate effective and efficient advertising campaigns through social networks. You will learn how to establish and support the purchase processes typical of electronic commerce. With a 100% online, flexible methodology and with the accompaniment of highly specialized teachers.

- Understand the concept of social media communication and its role in digital marketing. - Learn to manage the organic communication of the main social networks. - Use social networks as a customer service tool. - Know the basic characteristics of electronic commerce. - Adapt social media communication to the purchase process in electronic commerce. - Plan and configure advertising campaigns in social networks (Social Media ADS).

Among the main professional departures of this specialization in Social Media Management is that of Community Manager or Community Manager. It is also interesting for Social Media Strategyst positions, Social Media Manager, Digital Journalist, Responsible for Electronic Commerce and any other technical profile of the marketing and digital communication.

This specialization in Social Media Management qualifies you to manage organic communication, customer service and advertising on Facebook, X Corp. (Twitter), Instagram, LinkedIn, YouTube and Tiktok. Also, to work communication on social networks to support the purchase processes in particular in relation to electronic commerce channels. You can manage the online reputation of any organization.

This specialization in Social Media Management is aimed at marketing and communication professionals such as journalists, publicists, press or content managers who seek advanced specialization in digital communication. Also to small and medium -sized companies and entrepreneurs who want to professionalize the communication and presence of their brand.