Upper Electronic Commerce Course

According to the OTSI, the number of buyers has been growing through the Internet. The data would be around the approximately 11 million (9 out of 10 Internet users makes purchases online), due in part to various factors: comfort, access to a large amount of information, new information and communication technologies, etc. Therefore, the Internet appears as a new sales channel, as well as a new channel to take into account in our communication strategies and in the extension to new markets. Aware of the economic importance of electronic commerce in developed economies, that more and more companies are advertised through the Internet and that there are currently not enough professionals who dominate marketing through this medium, it is intended to bring the student closer towards an essential technical training on the basic aspects to take into account in the commercialization of products and/or services through the Internet.

-Adir the necessary knowledge about electronic commerce and recognize at all times the business model adopted by companies that work via the Internet. -Ak out the communication tools available to a company that works online to plan the strategies and actions to capture potential clients and loyalty of current customers. -Study the different business models that exist on the Internet to adopt in our marketing strategy the one that generates greater income and, therefore, greater benefits. -Describe and analyze the purchase phases, as well as the value chain in electronic commerce. -Apre the different online payment means available for the company that works virtually, as well as the main regulatory standards that must be taken into account in the practice of electronic commerce.

Business sector, advertising agencies, marketing and communication technicians, specialists in electronic commerce, responsible for SITES, etc. Perfect complement for people with marketing training, design (both graphic and web) and computer science.

According to the OTSI, the number of buyers has been growing through the Internet. The data would be around the approximately 11 million (9 out of 10 Internet users makes purchases online), due in part to various factors: comfort, access to a large amount of information, new information and communication technologies, etc. Therefore, the Internet appears as a new sales channel, as well as a new channel to take into account in our communication strategies and in the extension to new markets. Aware of the economic importance of electronic commerce in developed economies, that more and more companies are advertised through the Internet and that there are currently not enough professionals who dominate marketing through this medium, it is intended to bring the student closer towards an essential technical training on the basic aspects to take into account in the commercialization of products and/or services through the Internet.

Aimed at all those marketing professionals who want to deepen or recycle their knowledge in e-commerce, as well as all kinds of professionals interested in training in electronic commerce: computer scientists, designers, publicists, businessmen, and in general, to anyone who is passionate about the world of marketing and, in particular, of electronic commerce.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.