Diploma in strategic branding and brand development
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Syllabus
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Summary
The strategic branding diploma and brand development is essential in the current era, where a solid and distinctive brand can be the key to business success. This diploma deepens the creation and management of brands, covering from the conceptualization of corporate identity to the positioning and communication strategies in the market. It offers a combination of theory and practice, focusing on the use of design, storytelling tools and digital strategies. Students will learn to create brands with personality and messages that resonate with their target audience, using advanced marketing and advertising techniques to ensure an effective and coherent presence in the market.
Goals
Professional opportunities
To prepare you
The strategic branding diploma and brand development provides you with the necessary skills to develop strong brand identities, implement effective communication strategies and adapt them to various channels and public. Students will be trained to make strategic and creative decisions that positively impact the perception and value of a brand in the market.
Who is it addressed to?
This strategic branding diploma and brand development is aimed at marketing professionals, advertising, graphic design, communication, as well as entrepreneurs and entrepreneurs who seek to develop or strengthen their brand. It is ideal for people interested in building and managing a brand from scratch, and deepening branding and marketing strategies.
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Certification
Title of Diploma in Strategic Branding and Trademarks Development issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INESEM)
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Group Scholarship: for joint registrations of 3 or more people.
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