International Master in Marketing and Commercial Directorate + International Master in Neuromarketing

A globalized market, in which electronic commerce and its enhancement through marketing to position itself in the market, becomes an opportunity in which a good formation in this field can make a difference. Therefore, this mastery in commercial direction, marketing and advertising will create the worker or entrepreneur profile that this market requires. We know that most of our decisions are made unconsciously. Although marketing professionals have been working for years to identify the factors that determine the purchase decision, the conventional techniques they use have been valid, but not reliable enough to determine which elements, conscious and unconscious, mediate in the consumer's relationship with the product and the brand. Neuroscientific techniques have allowed to study consumers' mental processes with much more accuracy, thus allowing very interesting lines of work around issues such as brand design, packaging, prices and market segmentation among many others.

The student who cures this master's degree will have the necessary knowledge to develop marketing strategies and policies taking into account all the factors associated with the sale of the product and service, which allow him to increase the sales of his business, or business for which he works or go to work, so that the customer receives from the first contact through the purchase process and ending in the post -sales service, the highest possible quality. The primary objective is to acquire managerial and leadership skills for the management of human and digital resources to administer excellent marketing campaigns. E-commerce and digital marketing will be key pieces that the student must dominate. - Understand the brain mechanisms involved in the purchase decision, the perception of brands and the processing of commercial information. - Understand the role of emotion in the consumer's relationship with the product and learn to build experience

The student who cures this master's degree will have the necessary knowledge to develop marketing strategies and policies taking into account all the factors associated with the sale of the product and service, which allow him to increase the sales of his business, or business for which he works or go to work, so that the customer receives from the first contact through the purchase process and ending in the post -sales service, the highest possible quality. The primary objective is to acquire managerial and leadership skills for the management of human and digital resources to administer excellent marketing campaigns. E-commerce and digital marketing will be key pieces that the student must dominate. - Understand the brain mechanisms involved in the purchase decision, the perception of brands and the processing of commercial information. - Understand the role of emotion in the consumer's relationship with the product and learn to build experience

A globalized market, in which electronic commerce and its enhancement through marketing to position itself in the market, becomes an opportunity in which a good formation in this field can make a difference. Therefore, this mastery in commercial direction, marketing and advertising will create the worker or entrepreneur profile that this market requires. We know that most of our decisions are made unconsciously. Although marketing professionals have been working for years to identify the factors that determine the purchase decision, the conventional techniques they use have been valid, but not reliable enough to determine which elements, conscious and unconscious, mediate in the consumer's relationship with the product and the brand. Neuroscientific techniques have allowed to study consumers' mental processes with much more accuracy, thus allowing very interesting lines of work around issues such as brand design, packaging, prices and market segmentation among many others.

A globalized market, in which electronic commerce and its enhancement through marketing to position itself in the market, becomes an opportunity in which a good formation in this field can make a difference. Therefore, this mastery in commercial direction, marketing and advertising will create the worker or entrepreneur profile that this market requires. We know that most of our decisions are made unconsciously. Although marketing professionals have been working for years to identify the factors that determine the purchase decision, the conventional techniques they use have been valid, but not reliable enough to determine which elements, conscious and unconscious, mediate in the consumer's relationship with the product and the brand. Neuroscientific techniques have allowed to study consumers' mental processes with much more accuracy, thus allowing very interesting lines of work around issues such as brand design, packaging, prices and market segmentation among many others.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.