Marketing and Commercial Course in Airport Companies and Airports

This Marketing and Commercial Course in Air Companies and Airports offers you a specialized training in the material. We must know that for the Marketing and Communication area it is very important to deepen and acquire the knowledge of marketing and commercial in airports and airports within the marketing and public relations sector.

- Know the meaning of marketing and marketing mix. - Identify the principles of marketing in relation to airline management. - Learn how the air market is divided. - Recognize the usefulness of the PET environment analysis and the DAFO analysis. - Identify the different factors surrounding airlines. - Know the Porter model over the five forces. - Identify the different strategies carried out by airlines as well as their most common mistakes. - Analyze the product and service that includes aerial marketing. - Identify the price policy carried by the different airlines. - Know how a product is distributed through different channels and systems. - Analyze the brand concept and corporate identity recognizing how it is positioned in the air industry. - Learn how relational marketing develops. - Identify the different traveler programs as well as customer loyalty. - Examine the different sales and advertising campaigns of airlines.

Marketing and Public Relations

This online marketing and commercial course in air and airport companies prepares to acquire specific knowledge within the marketing and communication area developing in the students some capacities to develop professionally in the marketing and public relations sector and more specifically in marketing and commercial in air and airport companies. In addition, with the realization of this course, the student will be prepared to: know the meaning of marketing and marketing mix, identify the principles of marketing in relation to the management of airline Air companies as well as its most common mistakes, analyze the product and service that encompasses aerial marketing, identifying the price policy carried by the different airlines, knowing how a product is distributed through different channels and systems, analyzing the brand concept and corporate identity recognizing how it positions it in the air industry, learning how relational marketing develops, identify customers, and examine the different sales and advertising campaigns of airlines.

This online marketing and commercial course in air and airport companies is aimed at all those interested in the field of marketing and communication and more specifically in the marketing and public relations sector and want to specialize.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.