Mobile and Advertising Marketing Course
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Syllabus
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Summary
Digital media have convulsed the forms of communication making the implementation of new marketing techniques oriented and focused on mobile devices necessary. The current exhibition to the mobile phone (in Spain the number of mobiles already exceeds that of citizens) and the interaction (it allows to interact bidirectionally identifying even the user's position) make commercial agents more and more demand adaptation to this new generation. Training in Marketing Mobile will allow us to identify the needs of the consumer, design, value, communicate and distribute the products that meet the needs of the consumer.
Goals
Professional opportunities
To prepare you
This course will allow students to know all issues related to Mobile marketing and their close relationship with advertising. You can define and develop business models and marketing strategies such as advertising campaigns with messages, adapted to mobile devices.
Who is it addressed to?
Directed for both university degrees and for professionals in the sector, who are interested in receiving specific training in this competitive area: publicists, marketing experts, mobile application developers, programmers.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Your style, interests and level define the route. You are the starting point.
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Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Degree issued by the European Fiscal Advisory Institute (INEA), endorsed by the European Institute for Business Studies (INESEM) “Unofficial Teaching and not leading to obtaining an official degree or certificate of professionalism.”
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Large Family Scholarship: for families with 3 or more children.
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Disability Scholarship: for people with disabilities ≥33%.
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Emprende Scholarship: for self-employed workers who can prove their activity.
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Recommended Scholarship: if you come recommended by a former student.
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Group Scholarship: for joint registrations of 3 or more people.
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