Postgraduate in field work and management equipment management in market research

In the field of the world of commerce and marketing it is necessary to know the different fields of market research assistance, within the professional area of marketing and public relations. Thus, this course is intended to contribute the necessary knowledge for the programming of field work and management of team pollsters.

The objectives to be achieved with the realization of this postgraduate degree in market research are the following: - Apply personnel selection techniques in recruitment situations of pollsters. - Define training and recycling plans of a team of pollsters for different objectives and requirements. - Determine leadership styles and motivation of the pollsion team according to different types of field work and objectives of the organization. - Apply conflict and negotiation resolution strategies in different usual conflict solutions in field work teams. - Apply field work organization techniques to be carried out by a team of pollsters from a market research plan. - Apply control and evaluation methods of field work in monitoring the activities and performance of field work. - Prepare reports in the different phases of organization and control of the activity and performance of the pollsters.

After carrying out this postgraduate degree in market research, it develops your activity in companies specialized in survey (field networks). Professionalize working in departments or marketing companies, supporting the completion of surveys and/or market and opinion studies.

This postgraduate postgraduate market, prepares students to acquire the skills and knowledge necessary to carry out the field work and management equipment management to carry out market research.

This postgraduate degree in field work and steering equipment in market research is aimed at professionals in the world of commerce and marketing. More specifically, professionals in market research are addressed, within the professional area of marketing and public relations. And in general to all those interested in acquiring knowledge related to the programming of the field work and management of equipment of research pollsters.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.