Master in Marketing Automation and CRM + 8 ECTS credits

This online master in Marketing Automation and CRM adapts to the present in terms of the type of profile that companies demand, which combines knowledge in digital marketing, client experience and process automation making use of digital tools. With this Master the necessary knowledge for techniques and management tools that optimize the digital performance of the company, minimize work costs and improve the customer experience. The monitoring of the client relationship through the different channels and based on information systems will play an essential role. INESEM provides the student updated content, a flexible study methodology and the best specialized teaching team at their disposal.

- Provide the knowledge student in the application of customer or CRM management systems. - Automize the processes in the digital marketing strategy of a company. - Learn to monitor the different points of contact with the client through different channels. - Acquire tools that serve the student to automate digital marketing processes. - Improve the processes of acquisition, conversion, monitoring and loyalty of the client to improve profitability.

Thanks to this online master's degree in Marketing Automation and CRM you will have the opportunity to become a digital marketing professional specially focused on process digitalization and innovation, digital transformation, CRM and sales, development of new digital products and services, conversion, loyalty or improvement of customer experience among others.

This online master in Marketing Automation and CRM prepares you to acquire the management and management skills of actions that promote loyalty, increase in business and the total use of your databases to make decisions quickly. Thanks to the monitoring and automation of customer management and marketing actions, you can detect threats and take advantage of those opportunities that are presented instantly.

This online master in Marketing Automation and CRM is aimed at those entrepreneurs, students and professionals in digital marketing who wish to improve employability and work performance specializing in the automation of client management processes and digital marketing through the most innovative tools and techniques.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.