COURSE IN DIGITAL MARKETING COMPONENTS

We are in an increasingly competitive and absorbent market. Companies need to implement marketing plans adapted to the tastes of consumers and the trends of the moment. It is vitally important to have adequate marketing strategies and tools for the new times and the use of the network as a vehicle for presenting our company. With this course, we offer the possibility of knowing the different digital marketing tools and strategies aimed at the best presence of any company on the network, understanding the tastes of consumers, trends and everything related to web positioning.

- Introduce students into the world of marketing and raise awareness of the importance of an adequate digital marketing strategy. - Know the behavior of consumers and Internet users as possible potential clients of companies. - Deepen branding and brand positioning on the Internet, including mobile marketing and other trends. - Train students to elaborate a correct digital marketing plan adapted to the needs and characteristics of each company and each sector.

This course will serve as a preparation for positions related to the design of brand strategies in companies, marketing departments, campaign design or data analysis, among others.

This digital marketing component course will help you understand the operation of marketing as a strategic advertising tool of the company. With this course, students will be able to know the tools and applications related to the positioning of brands or branding, the analysis of the information oriented to marketing campaigns as well as the necessary strategies to develop a commercial marketing campaign.

This course is aimed at both graduates and university graduates in the area of marketing, advertising or computer science and for active professionals in digital marketing who wish to implement their knowledge about the subject.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.