Expert Course in Social Media and Web 2.0

Marketing has become a key discipline in business management. Within it, the Internet and social networks have shown to have enormous future potential for both communication in general and its direct application in the company. This course prepares you for the exciting task of managing social networks in which a company has a presence, as well as to establish social media strategies in accordance with its general objectives. Through the competences and responsibilities of a Social Media Manager, you can plan and execute the Social Media Plan to set all marketing strategies through social networks. The main objective will be the capture and loyalty of audiences, but it should not be forgotten that they provide us with a new means to improve the experience of purchasing our users. Thanks to web 2.0 applications and available management and monitoring tools, Social Media Manager will learn to make its time on web 2.0.

- Know the main characteristics of web 2.0, its advantages and their marketing applications. - Analyze the different social networks, their advantages and disadvantages and integrate our social media strategy into the corporate strategy of the company. - Know the benefits of social networks from the point of view of the company and from the point of view of the consumer. - Study all those factors that affect the Social Media Marketing as well as the concept and characteristics of new consumers: Prosumer and Crossumer. - Study the different strategies that we can carry out in social networks: visibility, online reputation, digital identity, etc. - Study the competences and responsibilities of a social media manager. - Know the different tools for the management and monitoring of social media profiles on web 2.0.

Online advertising agencies, marketing technicians and online communication, social media manager, responsible for communication, in general, in any company that takes place an online strategy, and particularly, has a presence in social networks.

This course aims to provide the student with the necessary technical and theoretical knowledge in the field of social networks and web 2.0. The student will learn to establish their social media strategy as well as integrate it into the company's corporate strategy. From social networks, the consumer's purchase experience will improve and know the different applications of web 2.0 in digital marketing.

This course aims to provide the student with the necessary technical and theoretical knowledge in the field of social networks and web 2.0. The student will learn to establish their social media strategy as well as integrate it into the company's corporate strategy. From social networks, the consumer's purchase experience will improve and know the different applications of web 2.0 in digital marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.