Specialization in unconventional media and supports

Institución Educativa
Mode On-line
Duration 300 hours
Languages Spanish
¥87,200
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Plan de estudios

Summary

At a time when those who receive our messages are saturated with stimuli, differentiate and bet on creative and original forms of bringing messages from our brand to the audience can mark the way to success. With this specialization in unconventional media and supports you will discover all those communication and non-traditional advertising actions that you can include in your online and offline communication actions plan, to achieve high-impact campaigns and remain in the memory of your target audiences. Discover the advantages and characteristics of these communication tools. With an online, flexible methodology and with the accompaniment of specialized teachers.

Goals

- Identify and differentiate the tools of unconventional media and supports. - Establish creative and original strategies to create high -impact actions and messages. - Plan Below the Line Coherent and cohesive with your communication plan. - Execute communication actions in unconventional media and supports in off-line channels. - Develop communication actions in unconventional media and supports in digital channels. - Organize and distribute resources to optimize the impact and reduce the risks of alternative actions.

Professional exits

Among the main professional departures of this specialization in unconventional media and supports is that of publicist, responsible for content marketing, responsible for communication, copywriter or art direction in advertising. Specialize in the most original communication tools and make a difference with memorable communication campaigns.

To prepare you

With this specialization in unconventional media and supports you will learn to plan, design and execute guerrillas marketing, street marketing, ambient, teaser campaigns, animation at the point of sale and merchandising, direct marketing, gifts and promotional objects, interactive advertising, gamification, content marketing and branded content as part of your communication plan and marketing plan.

Who is it addressed

This specialization in unconventional media and support is aimed at marketing, communication, advertising, copywriters, audiovisual and other content creation profiles, who want to develop their profession in environments where creativity and originality are prioritized and in depth.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Diploma of accreditation of the specialization course in unconventional media and media

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.