Fundamentals Course of advertising efficacy and investment return

This course of fundamentals of advertising efficacy and the return on investment offers you a specialized training in the field. The concept of advertising efficiency, as previously mentioned, is associated with the measurement of the results of an advertising advertisement or campaign. These results are defined according to the advertising objectives that are intended to be achieved with said announcement or campaign. There are, however, important divergences about what should be measured when we evaluate the success of a campaign or ad. There is a confusion between advertising objectives and commercial objectives. Hence the problem around the concept of advertising efficacy. This training describes the importance of research in the evaluation of advertising strategies, in addition to existing difficulties to assess advertising efficacy. Subsequently, its conceptualization, definition of its objectives, as well as to develop the measures that allow to evaluate such effectiveness.

- Train professionals in the business field capable of facing the process of creating an advertising campaign and the elaboration of a media plan. - Promote the capacity for analysis, and the critical reflection of the student necessary to know how to adapt to the current environment. - Understand the basic concepts that concern advertising and media. - To be able to direct an advertising creation process and design a media plan.

Communication Director Strategic Advertising Consultant. Researcher, planner and media purchase responsible. Advertising creative. Advertising editor. Art Director Creative. Protocol Head. Designer of advertising campaigns, promotional and political marketing. Corporate Communication Manager. Image Advisor Marketing director.

This course of foundations of advertising efficacy and the return on investment prepares for advertising omnipresence on the network, works with advertising agents on the Internet, measurement techniques of the synergy of advertising on the network, work with interactive advertising agencies.

This course in fundamentals of advertising efficacy and the return on investment is aimed at any person or professional who wants to devote himself to the world of advertising.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.