Master Cro: Master Cro. Optimization expert of the web conversion rate + university degree with 5 ECTS

In a digital era in constant evolution, dominating the optimization of the web conversion rate has become an essential skill for the success of any online business. Our Master forms experts capable of increasing the effectiveness of web pages, transforming traffic into tangible results. This course integrates fundamental concepts of online marketing with advanced cro techniques, web analytics, and both intersection with the big data. Through a modular structure, participants can first immerse themselves in the essential principles of digital marketing, to later focus on conversion optimization, addressing from UX/UI usability to deep analysis with tools such as Google Analytics, Google Tag Manager and Looker Studio. Key Performance aspects in ADS will be covered with platforms such as Google Adwords and Facebook ADS, complementing with conversion funnel strategies and both websites and mobile apps. When opting for our program, not only do you choose educational quality, but also the flexibility of an online format that guarantees self -taught and adaptable learning to each lifestyle. Get ready to become a CRO expert and lead the digital transformation in the area of ​​web conversions.

- Learn bases of online marketing. - Develop Cro skills. - Manage basic web analytics. - Dominate Google Analytics. - Understand Data Mining and Big Data. - Improve UX/UI web design. - Use Google optimize effectively. - Optimize apps with Firebase. - Implement campaigns on Google ADS. - Create effective ads on Facebook. - Manage conversion funnels.

The Cro master prepares you for the dynamic digital world. With knowledge in online marketing, advanced web analysis with Google Analytics and Tag Manager, to Google Optimize and Firebase for web and mobile apps. You will learn to plan conversion funnels and manage campaigns at Google Ads and Facebook ADS. You will graduate ready to be a data analyst, an expert in UX/UI, and CRO specialist, opening doors in e-commerce, digital agencies and marketing departments.

The "Master Cro. Optimization expert of the web conversion rate" prepares you to master the keys to online marketing and web conversion. Through advanced analytics with Google Analytics, Tag Manager and Looker Studio, you will learn to interpret user behavior and use data mining to boost strategic decisions. You will train in UX/UI to improve the user experience and use Google Optimize to refine the effectiveness of web pages. In addition, you will develop SEM skills with Google ADS and Facebook ADS, essential to enhance visibility and maximize sales. Prepare to lead the conversion funnel in a constantly changing digital environment.

The "Master Cro: Optimization expert of the web conversion rate" is designed for digital marketers, web analysts, and UX/UI designers who seek to deepen the CRO and analytics with tools such as Google Analytics, Tag Manager and Looker Studio. Ideal for those who wish to dominate from sem planning to conversion optimization into web and mobile environments. It is key to experts in Data Mining and Big Data, as well as sales strategies and conversion funnel.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.