Master in Marketing and Digital Business: Master in Marketing and Digital Business

This Master in Marketing and Digital Business is the response to a growing demand for specialized professionals in the area of communication and marketing. Through a strategic approach and content totally adapted to the needs of the market, you can specialize in the most important areas of marketing and digital business. If you want to be an expert in digital marketing, web optimization, eCommerce and digital analytics, this training will allow you to improve your skills and access multiple work outputs. Study at your rhythm, with a flexible but always accompanied training of our professors specialized in the field. We help you in the process of improvement and acquisition of new skills to continue growing professionally.

- Perform a strategic analysis of the digital business - Apply a SEO and semi strategy - effectively manage the corporate image of a company through its social networks - Know the most important digital metrics for the business - Create successful marketing campaigns - Acquire the necessary skills to manage a digital business - lead the digital change in an organization

With this Master in Marketing and Digital Business you can work as head of the Marketing Department, E-Commerce Manager, Digital Business Manager, expert in web analytics, responsible for digital transformation, digital consultant, working on a communication agency or carrying out important entrepreneurial initiatives in the sector.

With this Master in Marketing and Digital Business you will learn to manage marketing campaigns using the client as the center of the digital strategy. In addition, you will dominate the most important tools to respond to the new needs of society and you can manage and lead digital change in an organization. If you want to direct initiatives or entrepreneurial projects, this training is perfect for you.

This Master in Marketing and Digital Business is aimed at graduates in marketing, business management, advertising, trade or journalism, as well as professionals from different areas within the company that need to update their digital profile to participate in positions of responsibility or set up their own business.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.