Practical course on the influence of culture in the purchase process

In today, culture has become a source of knowledge, wisdom and economy. Culture is one of the most influential factors in the purchases that are made throughout the world, so for the economic development of any society, the knowledge of culture is necessary, how it affects consumption and consumers the types of consumers and their motivations. With the realization of this course, it is intended to provide the necessary knowledge to become familiar with the influence of culture in the purchase process.

- Analyze the market of different cultural products segmenting according to characteristics and preferences of different types of consumers. - Apply a demand analysis, in terms of its concept, dimensions and conditioning factors. - Acquire professional competences to identify the different motivations and needs of consumers according to their culture. - Know the conditions and types of consumer purchases. - Define cultural marketing techniques in relation to the media.

Develop your professional activity in the business world especially in marketing, purchasing and logistics departments.

This course prepares you to direct activities of the marketing and sales department in any business organization, being able to perform tasks such as the Directorate of Commercial Teams, introduction of products in new markets, international trade project management, design of advertising campaigns.

This course is aimed at the professionals of the business and marketing world, both large entrepreneurs and small, to know the attractions and motivations that lead a consumer to buy a certain product depending on the culture zone in which you want to introduce a new product, within the sales area, marketing marketing, and aimed at all those people who, on a personal level, are interested in acquiring knowledge and capacities about how the culture influences the culture. products.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.