Specialization in market segmentation and pricing
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Summary
The specialization in market and pricing segmentation is crucial in the dynamic current commercial environment, where to understand and apply adequate price strategies can define the success of a business. This program addresses advanced market segmentation techniques and the development of effective price strategies. Students will acquire essential skills to identify valuable market segments, apply pricing models and understand psychology behind the purchase decisions of customers. This specialization is a combination of relevant theory and applied practice, providing students with an integral perspective of targeting and price optimization to maximize value and profitability.
Goals
Professional exits
To prepare you
The specialization in market segmentation and Pricing prepares you to become an expert in the identification of market niches and the application of effective price strategies. You will learn to analyze and understand the needs and behaviors of different market segments, design price strategies that maximize benefits and respond with agility to changes in market conditions.
Who is it addressed
This specialization in market segmentation and Pricing is designed for marketing professionals, business analysts, product managers, consultants and entrepreneurs interested in deepening market segmentation and the development of price strategies. It is ideal to improve strategic decision making and segmentation.
Our methodology combines technology, pedagogy and empathy for a tailored learning.
You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.
Realized personalized learning
Your style, interest and level define the route. You are the starting point.
Constructivism in action
Explore, experience and apply. Learning means understanding, not memorizing.
He who accompanies you, not who directs you
Phia, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a figure.
Certificación
Diploma of Accreditation of the Specialization Course in Market Segmentation and Pricing with Curriculum Value issued by Universidad Da Vinci European Business School
EDUCAHUB Scholarships
Make your most accessible training: Finish 0% interest and get personalized scholarships.
In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: For former students of Eduahub.
-20%
Unemployment scholarship: if you prove to be unemployed.
-20%
Numerous family scholarship: for families with 3 or more children.
-20%
Disability scholarship: For people with disabilities ≥33%.
-15%
Emprende Scholarship: For self -employed that accredit your activity.
-15%
Scholarship recommends: If you come recommended by an alumnus.
-15%
Group scholarship: For joint inscriptions of 3 or more people.
An entire educational universe, on a single platform.
An intuitive environment that guides you to form autonomously and with purpose.
Learn at your pace
Courses, masters and official degrees. 100% online, flexible and at your pace.
Access from anywhere
Available 24/7 on mobile, tablet or PC. You decide when and how to train.
Phia, your mentor ia
It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.
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