Web Analytical Course

Institución Educativa
Mode On-line
Duration 100 hours
Languages Spanish
₩1480
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Plan de estudios

Summary

Today companies cannot afford the luxury of not following the performance of the main metrics of their business, especially in the digital environment. The data that are collected through the web analytics tools, such as Google Analytics 4, allow to know the business and customers better. This information is crucial for strategic decision making within the company, so knowing how to collect and interpret this data is a more demanded quality. In this course in web analytics you will train to create your own Dashboard and make decisions that increase the efficiency and efficacy of your digital marketing campaigns. You can apply your analytical knowledge to any type of project or company in the online field.

Goals

- Understand the crucial importance of web analytics for companies. - Know how to use Google's different functionalities for this area. - Create your own Dashboard for the monitoring of key metrics. - Complement Google Analytics with data display tools.

Professional exits

After finishing this course in web analytics you will have the necessary skills and knowledge to opt for jobs related to Google Analytics and the optimization of conversion ratios. Jobs such as Cro Specialist, Data Analyst, specialist in web analytics and even managerial and strategic positions in the digital marketing area.

To prepare you

Throughout the course in web analytics you will learn to monitor the key metrics of your digital business and make decisions that improve the effectiveness of your campaigns. Among the tools you will use, Google Analytics 4, Google Tag Manager and Google Looker Studio in its last versions are highlighted. Current and specialize in this area increasingly demanded by digital companies.

Who is it addressed

This course in web analytics is aimed at all professionals within digital marketing and e-commerce who want to specialize in web analytics, campaign optimization and data-based decision making. It is also excellent for entrepreneurs who have an online business and recent graduates who want to specialize in this area.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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COURSE OF COURSE IN WEB ANALYTICS WITH 100 HOURS issued by the Latin American University ULA in conjunction with Euroinnova International Online Education

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.