CEU - Diploma in CRM and Relationship Marketing CEU - Diploma in CRM and Relationship Marketing

Online Training

CEU - Diploma in CRM and Relationship Marketing

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150 hours

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Spanish

The Diploma in CRM and Relationship Marketing is relevant in the current market due to the growing importance of customer service in digital marketing and e-commerce strategies. This course addresses key aspects such as trends in relationship marketing and its CRM tools. By choosing this course, students will obtain applicable knowledge for user loyalty on digital platforms, analyzing key metrics, generating leads and using specialized tools. Students will know how to develop successful Customer Relationship Management strategies in social media that drive the e-commerce and digital marketing strategy to the next level.

Instituciones educativas

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$475

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the fundamentals of customer service on digital platforms. - Discover first-hand everything that surrounds CRM and its types. - Know the structure to follow to manage customer service on social media. - Assimilate the key actions for user loyalty through relationship marketing strategies.

Content

Career opportunities

Job opportunities for graduates of the Diploma in CRM and Relationship Marketing include roles such as social media manager, customer service technician, digital marketing expert, community manager, digital entrepreneurs, marketing coordinators, as well as consultants and advisors in CRM and relationship marketing strategies for digital companies.

What it prepares you for

With this Diploma in CRM and Relationship Marketing you will have the possibility of learning new trends within the world of customer service and its digital platforms, delving into the specific customer loyalty strategy with relationship marketing. You will have the opportunity to study how to manage online reputation, analyzing key metrics, and of course, learning from common mistakes and best practices.

Addressed to

This Diploma in CRM and Relationship Marketing is ideal for digital marketing professionals, e-commerce experts, Social media managers, community managers and recent graduates, as well as those passionate about social networks who wish to improve their skills and knowledge in social CRM, in order to boost their businesses, careers and professional opportunities.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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