Development Expert Course of Rural Tourism and Tourism Marketing

Rural tourism is an activity that has had a great development in recent years worldwide. Since the 90th decade, the number of establishments that have added to their agricultural activities have multiplied the possibility of hosting tourists, either for the day to spend the night in the establishment. Rural tourism can be defined as all that activity given in the rural field composed of an integrated offer of services related to leisure. It is aimed at people whose motivation includes respectful contact with natural and historical heritage as well as interest in interrelation with culture and rural community. This course offers training to become an expert in the development of rural tourism and tourist marketing.

- Knowing the concepts related to sustainable tourism as reflexing of sustainable development and environmental conservation, as well as its incidence in rural areas. - Put into practice and evaluate different strategies for marketing products, services and local tourist destinations according to the characteristics of the tourist resources and services of the environment. - Analyze the applications of service marketing and their importance for the creation and promotion of tourist products of the local environment. - Analyze the tourist distribution and entities and media that configure it, estimate its evolution and incidence of new technologies. - Develop promotional actions applicable in travel agencies and describe and apply sales and negotiation promotion techniques, estimating its importance for the achievement of business objectives.

It develops its activity, fundamentally, in public or public-private entities whose purpose is the planning and rural tourism development and tourist marketing. It exercises its functions such as: Retail Travel Agency Seller. Retail Travel Agency promoter. Reserve department employee. Head of the Travel Agency counter. Head of the Department of Travel Agency companies issuer. Chief of Office of Travel Agency issuing. Chief of Promotion of Travel Agency Issuer. Head of the Reservations Department. Quality Coordinator in Travel Agency Issuer.

The following course prepares you to become an expert in the development of rural tourism and tourist marketing, knowing the concepts related to sustainable tourism as an expression of sustainable development and environmental conservation, as well as its incidence in rural areas, in addition to the advice, sale, promotion and commercialization of local tourist products and services.

This course is aimed at all those who are dedicated to the world of hospitality and tourism, more specifically to tourism promotion and marketing and who intend to obtain knowledge related to the development of rural tourism, the promotion and commercialization of local tourism products and services and the advice, sale and marketing of tourist products and services.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.