Online Training
Higher Course in Web Analytics and Big Data
220 hours
Spanish
Educational institutions

Request information
Online Training
220 hours
Spanish
Educational institutions

Request information
Multilingual support
Digital certificate included
Assistant Phia
- Know the main phases of a Big Data project - Learn the fundamentals and main metrics of web analytics - Know the methods of information analysis and competitive intelligence - Work with web analytics tools present in the current market - Establish marketing strategies based on data analysis
Develop your professional career in a growing and multidisciplinary sector. Acquire advanced and specialized training that helps you develop and expand your work and professional perspective, allowing you to be part of big data projects in web environments and participating in commercial and marketing strategies.
This SUPERIOR COURSE in Web Analytics and Big Data prepares you to function professionally in Big Data environments, specializing in the main methods of analyzing information (quantitative and qualitative) extracted from the web. You will learn data mining techniques related to web platforms, such as text mining and web mining, developing dashboards that will allow you to establish a marketing strategy through competitive intelligence.