Maestría in Public Relations and Event Management. RVOE SEP: 20221784 (02/12/2022) + 75 Credits Maestría in Public Relations and Event Management. RVOE SEP: 20221784 (02/12/2022) + 75 Credits

Online Training

Maestría in Public Relations and Event Management. RVOE SEP: 20221784 (02/12/2022) + 75 Credits

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16 months

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75CR

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Spanish

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$2,893

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Maestría in Public Relations and Event Management. RVOE SEP: 20221784 (02/12/2022) + 75 Credits

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Develop skills in corporate communication management. - Understand the importance of protocol in business events. - Analyze the impact of digital marketing on consumer behavior. - Apply marketing mix strategies in business contexts. - Identify the keys to ethical leadership and its influence on happiness. - Design strategic marketing plans for organizations. - Integrate public relations with sponsorship and patronage.

Content

Career opportunities

- Director of Public Relations - Manager of Corporate and Social Events - Consultant in Business Protocol - Responsible for Internal and External Communication - Coordinator of Fairs and Exhibitions - Specialist in Strategic Marketing - Advertising Campaign Planner - Image and Label Advisor - Producer of Cultural and Sports Events

What it prepares you for

This Maestría It trains you to design effective communication strategies, perfecting skills in crisis management and social media optimization for events. You will learn to create communication plans adapted to various audiences and to use digital tools to organize events. You will be able to evaluate their impact and return on investment, in addition to identifying and managing key stakeholders, strengthening your capabilities in public relations and event management.

Addressed to

The Maestría in Public Relations and Event Management is aimed at professionals and graduates who wish to expand their knowledge in the planning and execution of events, as well as in the application of effective communication strategies. Ideal for those seeking to update themselves in protocol techniques, leadership, marketing and the use of digital tools in the corporate and social sphere.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

Certificación

Double Degree: - Degree Maestría in Public Relations and Event Management from the CESUMA University with Recognition of Official Validity of Studies (RVOE), granted by the Ministry of Public Education (SEP) of the State of Puebla with RVOE agreement number 20221784 - Title of Maestría in Public Relations and Event Management certified by CEUPE
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Diploma certificado Diploma certificado

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