Online Training
Maestría in Public Relations and Event Management. RVOE SEP: 20221784 (02/12/2022) + 75 Credits
16 months
75CR
Spanish
Educational institutions


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Online Training
16 months
75CR
Spanish
Educational institutions


Request information
Multilingual support
Digital certificate included
Assistant Phia
- Develop skills in corporate communication management. - Understand the importance of protocol in business events. - Analyze the impact of digital marketing on consumer behavior. - Apply marketing mix strategies in business contexts. - Identify the keys to ethical leadership and its influence on happiness. - Design strategic marketing plans for organizations. - Integrate public relations with sponsorship and patronage.
- Director of Public Relations - Manager of Corporate and Social Events - Consultant in Business Protocol - Responsible for Internal and External Communication - Coordinator of Fairs and Exhibitions - Specialist in Strategic Marketing - Advertising Campaign Planner - Image and Label Advisor - Producer of Cultural and Sports Events
This Maestría It trains you to design effective communication strategies, perfecting skills in crisis management and social media optimization for events. You will learn to create communication plans adapted to various audiences and to use digital tools to organize events. You will be able to evaluate their impact and return on investment, in addition to identifying and managing key stakeholders, strengthening your capabilities in public relations and event management.