Master in International Marketing Master in International Marketing

Online Training

Master in International Marketing

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1500 hours

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Spanish

In today's world, with consumption so positioned at the center of people's lives, internationalization becomes the means of adapting to new markets. The complexity of designing marketing activities that occur in more than one country, their implementation and adaptation, are basic issues when starting the internationalization process. With this Master In International Marketing you will learn to apply marketing in different contexts, you will master the basic points to take into account and you will know how to establish realistic objectives according to the needs of your company or business, brand or product/service. Upon completion, you will have learned how to propose an international marketing strategy, as well as how to execute and adapt it once implemented.

Instituciones educativas

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$2,257

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand how to start an internationalization process and what its stages are - Know different international marketing strategies, their implementation and the aspects to take into account. - Learn to segment markets and what strategies to apply based on their characteristics. - Know how to design international policies. - Acquire the necessary knowledge to carry out an international marketing plan - Master the main factors that affect foreign trade

Content

Career opportunities

With this Master In International Marketing you can work as an international marketing director, international logistics advisor, market analyst, international trade agent, internationalization expert, marketing specialist, foreign trade technician, KAM, and those positions related to marketing and internationalization.

What it prepares you for

With this Master In International Marketing you will acquire skills and abilities applicable internationally, so that you can carry out a marketing plan in any context, controlling all the variables that intervene in the process. In addition, you will know how to apply different techniques and the aspects to take into account when starting out in different markets, and you will prepare yourself to face an increasingly competitive business world.

Addressed to

The Master in International Marketing is aimed at businessmen and entrepreneurs who want to establish themselves in the international environment and implement a marketing plan in other areas. Also managers from international or export areas and university graduates who want to specialize in international trade or complement their training.

Methodology

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.

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